Media and Communication Platform Development for Supporting the Intermediate Care Services System in M1 Network Hospital

Abstract

The research had three primary objectives: firstly, to investigate the context and needs associated with intermediate care and rehabilitation; secondly, to develop a media and platform for facilitating the communication of essential information among patients and caregivers; and finally, to assess user satisfaction. The research and development study consisted of three distinct phases. The first phase comprised a situational analysis, drawing insights from a focus group report involving 100 individuals engaged with the intermediate care system. Key insights indicate a lack of understanding among hospital staff about the intermediate care system. Caregivers and patients also struggle with role comprehension and express distrust in Village Health Volunteers (VHVs). Insufficient knowledge hampers caregivers and patients in providing adequate care. In the second phase, media and platform production occurred through a qualitative approach, employing participatory observation tools. The researchers utilized the insights obtained from phase 1 to design content, presentation, media, and platform. This effort resulted in the creation of 12 videos and 15 infographics, distributed through a Facebook page and a YouTube channel. In the evaluation phase, a mixed-methods approach was employed. Qualitative findings from focus groups revealed a preference for educational entertainment videos among patients and caregivers. Viewership could be enhanced by addressing their specific concerns. Recommendations include producing 3-5 minute videos, generating more content, aligning media use with the interprofessional team’s advice, and incorporating Line as an additional distribution channel. After 10 months of public access, quantitative findings from the Facebook page revealed that women from Chiangmai were the main users. Videos correcting attitudes outperformed knowledge-based ones in terms of reaches, views, shares, and comments. Infographics reached a smaller audience but had a higher share rate.